Frozen is an international consultancy specialized in user centered design and innonation. Born in 2005 from the idea of founding members Paolo Grazioli and Coby Kennedy who decided to create a development center in Italy after the common experience at the Honda Advanced Design Center in Tokyo. The studio achieved great results in a very short span of time, especially in the kitchen and bath, automotive and home electronics fields.
Advanced Transportation Design
The automobile is expected to evolve with respect to how it is conceived today. There will be new ways of moving, new forms of ownership and management, new morphological configurations, intended for more specific uses. But the themes of innovation can be much broader. The car manufacturers to keep current and competitive in the global market have entrusted the task to specific facilities to handle those issues that are typical of the Advanced Design and that do not bring to an immediate economic return.
Domestic appliances design
Whether we realise it or not, we're pretty dependable on our household appliances. We use them every day without fail, and just like the pieces of furniture which we invest so much money in, when we buy these appliances, they're for the long term.
With our dependence on these appliances, manufacturers are constantly working on new ways to improve these products, in terms of function and aesthetics.
Home appliances have transformed from the conventional and uninspiring "white good" machines we knew in the 80s and 90s, the innovation research is vital to create relevant products for today's complex market.
Bathroom design: fixtures and faucets
Beyond mere aesthetics. Beyond simple creature comforts. Our enduring mission—pursued with zeal and not beholden to quaint traditions—is to turn daily rituals into richly satisfying experiences and to make this new way of living available to all.
Based on wellness science, the ultimate use of materials, and maximizing the effectiveness of water, Frozen designs are relentlessly perfected to offer our clients a relevant and long lasting product that will improve their sales and enhance the Brand on the global market.
Design research: at the heart of innovation
Great research breeds great design. Design researchers carefully investigate human experience and behavior, dream up new ways to spark and distill insight, and inspire teams and clients to address people’s needs through bold, optimistic design..