Bompani Group "Class" line
2005
The Bompani Group has entrusted Frozen to redesign its entire products' line up and the first collection to be launched was the "Class" range: sold successfully in Europe and in the Middle East, it has greatly enhanced the Brand perception and increased business. The close relationship with the manufacturer and a deep analysis of the processes have allowed Frozen to create a product with higher margins and a higher perceived value.
Bompani Group Research project
2005
What will the future of domestic appliances be like? How should we improve our products through a better manufacturing? What kind of products will our future users want to have in their homes? The Bompani Group asked themselves these questions and asked Frozen to find the appropriate solutions: the results were three different lines of products, culminated with a very innovative cooktop presented at the Milano Salone 2005. Frozen's innovation process has allowed the company to look into the future and to create its own with products that are relevant to the consumers, have higher margins through better manufacturing processes and increase the Brand relevance in the marketplace.
