Advanced Transportation Design
This is an exciting time for the field of transportation design.
Not since the birth of the automobile has the industry seen such rapid changes taking place and these changes bring great opportunities for talented designers.
Our Location
Modena is in the heart of the "Motor Valley", amongst the most prominent companies such as Ferrari, Lamborghini, Ducati, Pagani, New Holland, Maserati. This is the pulsating heart of transportation design’s future and Frozen is located right in the center of it all. With many advanced automotive companies leading the emerging fields of new mobility and alternative energy here in Motor Valley, our designers have daily interactions with the new relevant technologies permeating this fast developing world and are actively engaged in it in all aspects.
Our Work
Alfa Romeo Sedan
U.S.A. market
2003
In the year 2003, the Alfa Romeo Centro Stile started a design research that would eventually lead to the production of a new sedan for the U.S.A. market. Frozen was tasked with researching the market to understand what values can be associated to Italian design and how to eventually translate them into a relevant design for the Alfa Romeo Brand.
Honda "Ichi Jo"
2002
In 2001 Honda W.A.V.E. Studio started a long research into the development of a more original design vernacular for Honda cars that would incorporate some traditional elements of Japanese culture and architecture. The result was a concept that inspired a very successful product line for the following years and that has successfully defined Honda's design identity.